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Rivertown Law
Trademark question from a design studio
Sarah Kim wants to trademark her studio name "Kim Design Studio." Is that registrable?
It can be, but the name is on the **descriptive** side — "Design Studio" describes the services, and "Kim" is a surname, which trademark law treats cautiously. A few paths: - Register with a **distinctive logo or stylization** (easier to protect than plain words). - Show the name has acquired **distinctiveness** through use over time. - Consider a more **distinctive brand name** if she's open to it. First step is a clearance search to make sure nothing similar is already registered. Want me to outline that search?
Outline the clearance search steps.
Clearance search steps: 1. **USPTO TESS search** for identical and similar marks in her class (design services). 2. **Common-law search** — web, business registries, social handles — for unregistered users. 3. **Domain check** for the matching website. 4. Assess any conflicts for likelihood of confusion. 5. Summarize risk and recommend register-as-is, restyle, or rename. I can draft the client update once you've run the search.