Trademark question from a design studio
Sarah Kim wants to trademark her studio name "Kim Design Studio." Is that registrable?
It can be, but the name is on the **descriptive** side — "Design Studio" describes the services, and "Kim" is a surname, which trademark law treats cautiously. A few paths:
- Register with a **distinctive logo or stylization** (easier to protect than plain words).
- Show the name has acquired **distinctiveness** through use over time.
- Consider a more **distinctive brand name** if she's open to it.
First step is a clearance search to make sure nothing similar is already registered. Want me to outline that search?
Outline the clearance search steps.
Clearance search steps:
1. **USPTO TESS search** for identical and similar marks in her class (design services).
2. **Common-law search** — web, business registries, social handles — for unregistered users.
3. **Domain check** for the matching website.
4. Assess any conflicts for likelihood of confusion.
5. Summarize risk and recommend register-as-is, restyle, or rename.
I can draft the client update once you've run the search.
Rivertown Law